GeneMetrics: Redefining Genetic Testing with Customization
Austin, United States - January 28, 2026 / GeneMetrics /
In the fast-paced health and wellness sector, businesses require more than just standard solutions. They seek platforms that can evolve to fit their distinctive vision, branding, and clinical philosophy. GeneMetrics was designed specifically for this purpose: to equip health companies, practitioners, and researchers with fully customizable testing solutions that extend beyond white-label.
The Challenge: A Disjointed Genetics Market
The genetics landscape is saturated with options, yet none provide a comprehensive solution.
- Consumer-oriented kits tend to be superficial, catering to entertainment or basic wellness insights.
- Clinical platforms are often inflexible, overly complex, or intended solely for specialists.
- Diagnostic and advanced testing solutions frequently operate as black boxes, with algorithms that clients cannot control or validate.
- Practitioners and companies are typically forced to choose between two extremes: either consumer-friendly or clinically robust, but rarely both.
Most critically, no platform effectively integrates lifestyle, clinical, diagnostic, and advanced genetics under one umbrella. Clients find themselves assembling incomplete solutions from various providers, each with its own constraints.
This fragmentation results in a market filled with inadequate solutions. They are overly simplistic for practitioners, unclear for patients, and too disjointed for those seeking flexibility.
The Challenge: A Disjointed Patient Journey
This fragmentation within the industry impacts the patient experience.
- Multiple tests spanning genetics, epigenetics, bloodwork, and microbiome.
- Numerous registration portals and logins.
- Diverse PDFs, each with different formats and difficult to interpret.
- Conflicting interpretations that often produce contradictions.
Patients feel inundated, while practitioners squander precious hours. Trust in personalized health diminishes.
The Solution: An Integrated, Customizable Platform
GeneMetrics was developed to address both facets of this issue. It is the first platform that unifies lifestyle, clinical, diagnostic, and advanced genetic testing within a single framework. Clients are no longer compelled to choose between extremes or manage multiple disconnected vendors.
More importantly, GeneMetrics enables clients to merge reports in significant ways. A single patient report can integrate genetics, bloodwork, and lifestyle factors into one cohesive, actionable narrative. Each component is tailored to fit the practitioner's philosophy and the patient's requirements.
Other "white-label" or "private-label" solutions available typically offer a generic, one-size-fits-all approach. They fail to recognize that practitioners possess different philosophies, methodologies, product strategies, or EHR systems to connect with. GeneMetrics understands this. From sequencing options to report design, from recommendation logic to software integrations, every feature can be customized to align with a practitioner's distinct care philosophy.
Instead of a generic black-box reporting system, GeneMetrics restores control to clients. The outcome is the ideal hybrid solution: scientifically rigorous yet approachable for patients, deeply technical yet straightforward, flexible yet cohesive.
A Platform Designed for Limitless Customization
In contrast to private-label services that merely rebrand existing products, GeneMetrics is a custom testing product development company. Every aspect, from kit design and packaging to wet-lab testing and data reporting, can be customized to meet the client's specifications.
GeneMetrics' fundamental promise is limitless customization. Currently, there is no report or testing category for which the company does not provide coverage. With one of the most extensive libraries of report elements and scientific topics in the industry, featuring thousands of validated options, clients can create offerings that are as straightforward or as sophisticated as they desire.
Comprehensive Sequencing and Testing Choices
GeneMetrics boasts one of the widest arrays of sequencing and laboratory technologies available, including:
- Bead-chip genotyping arrays (approximately 1M SNPs per chip)
- Clinical-grade Whole Exome Sequencing (WES)
- Clinical-grade Whole Genome Sequencing (WGS)
- PCR and PGx panels
- Epigenetic, blood, urine, saliva, and microbiome testing
Clients can sequence and report on anything from a single SNP to hundreds of millions of variants. This ensures total flexibility across consumer lifestyle kits, clinical diagnostics, and enterprise research.
Actionable Recommendations That Emphasize Clarity
Insights hold value only when they prompt action. GeneMetrics features a fully customizable recommendation engine that can prioritize supplements, dietary changes, lifestyle modifications, or medications.
Unlike platforms that inundate users with endless bullet points, GeneMetrics adheres to the philosophy that clarity is more important than quantity. This results in patients receiving actionable, prioritized recommendations, practitioners saving hours on interpretation, and brands achieving meaningful outcomes instead of confusion.
Demonstrated Impact
Clients of GeneMetrics are already witnessing tangible results.
- Clinic efficiency: A U.S. functional medicine practice reduced practitioner analysis time by 70 percent after implementing GeneMetrics' recommendation engine.
- Scaling success: A European health AI company expanded from a 500-patient pilot to 50,000 users in less than six months by utilizing GeneMetrics' rapid scalability.
- Patient engagement: A Canadian wellness brand experienced a threefold increase in repeat kit orders after consolidating fragmented tests into one unified GeneMetrics-powered platform.
- Research readiness: A global genomics firm utilized GeneMetrics' auditing system to secure a government contract requiring the highest compliance standards.
Science That Withstands Scrutiny
At GeneMetrics, scientific integrity is paramount. Every methodology, including polygenic and monogenic risk scoring, pharmacogenomics, imputation, ancestry analysis, methylation studies, and multi-omic bioinformatics, is rigorously validated and completely auditable.
The platform features a dedicated auditing system, positioning it as the most transparent and audit-ready scientific solution available. GeneMetrics also incorporates machine learning capabilities, with algorithms referencing over 140,000 peer-reviewed studies to enhance next-generation interpretations.
Supporting this innovation is a team of over 80 professionals, including more than 40 MDs, PhDs, bioinformaticians, and data scientists, all guided by a Medical and Science Advisory Board.
Unyielding Data Security and Client Control
GeneMetrics adheres to the highest compliance standards in the industry, including:
- HIPAA
- GDPR
- SOC 2 Type 2
- ISO27001
Data is protected through multi-layer encryption: AES-256 for data at rest, TLS for data in transit, and compartmentalized databases.
Most importantly, clients maintain 100 percent ownership of their data. GeneMetrics never sells or utilizes client data, allowing clients to establish their own privacy policies and storage options. Many choose to transparently transfer ownership directly to patients, reinforcing trust at every level.
For transparency, GeneMetrics provides live compliance policies and monitoring at trust.genemetrics.com.
Confidentiality as a Service
GeneMetrics deliberately avoids the limelight. It does not compete with its clients, nor does it operate a consumer-facing brand. Instead, it offers confidentiality as a service, enabling clients to launch unique products without concern for overlap or competition.
Beyond White-Label: What GeneMetrics Is (and Is Not)
To clarify its positioning, GeneMetrics is:
- Not B2C: it never competes directly with clients.
- Not private-label: it does not simply apply a logo to generic products.
- Not wholesale: it is not a bulk reseller.
Instead, GeneMetrics stands as the industry's only fully auditable, infinitely customizable backend genomics platform. It provides complete brand ownership and comprehensive innovation.
Competitive Pricing and Scalable Economics
Depending on selections, unit costs can start below 100 dollars, with final pricing influenced by materials, logistics, lab technologies, and analysis options.
When compared on an apples-to-apples basis, GeneMetrics' wholesale rates consistently undercut market competitors, offering clients greater margins alongside superior science.
Designed for Rapid Scalability
From boutique clinics to large-scale genomics initiatives, GeneMetrics was engineered to scale seamlessly. Its infrastructure supports turn-key logistics management, encompassing kit manufacturing, co-packing, fulfillment, and data analysis.
Capacity can expand virtually overnight, ensuring clients never outgrow the platform.
Leadership and Founding Narrative
GeneMetrics was established by a coalition of clinicians, scientists, and legal experts committed to addressing a fragmented industry. CEO Benji Rabhan, one of the co-founders, leads a mission-driven team that prioritizes science, confidentiality, and client empowerment above all else.
The company's culture reflects its origins: scientists and data experts working behind the scenes to allow clients to shine in the spotlight.
Trusted Globally
While confidentiality agreements prevent the disclosure of client names or numbers, GeneMetrics is a trusted backend provider for leading genomics and health companies around the world. Its influence extends across clinics, health AI companies, research institutions, and laboratories on multiple continents.
The Future of Precision Health
GeneMetrics is striving toward a future where precision health is proactive, integrated, and accessible at scale. By merging genetics, epigenetics, blood, microbiome, and lifestyle data into one cohesive ecosystem powered by AI and multi-omic bioinformatics, the company is facilitating the transition from reactive medicine to personalized, preventive care for everyone.
Ready to Go Beyond White-Label?
GeneMetrics is more than a testing platform. It serves as a partner in innovation. For those prepared to offer precision health products that are seamless, reliable, and genuinely their own, the next step is straightforward:
👉 Schedule a confidential call with our team to learn more.
Contact Information:
GeneMetrics
6507 Jester Blvd
Austin, Texas 78750
United States
Chris Haas
+1 898202601
https://genemetrics.com