HYROS CEO Alex Becker has released the company's 2026 product roadmap in a video address to customers, outlining three primary development priorities for the year: resolving platform stability issues, simplifying the core tracking dashboard, and expanding HYROS Air, the company's AI remarketing system, into a fully autonomous outbound sales representative capable of replacing or supplementing human SDR departments.
Becker began the address by identifying platform stability as the company’s most immediate focus. He acknowledged that the pace of feature development over the past year introduced several bugs and reliability issues. He stated that the current engineering priority is to ensure users experience consistent performance, particularly during login and core platform usage.
According to Becker, part of the challenge stems from frequent updates made by third-party platforms such as Meta and Google. These updates often require continuous adjustments on HYROS’ end to maintain accurate and reliable data connections. Addressing these dependencies is expected to be a key component of ongoing stability improvements throughout the year.
The second major focus outlined in the roadmap is what Becker described as a hypersimplification of the HYROS dashboard. Becker noted that a significant portion of the platform’s features remains underutilized due to a lack of visibility and ease of use within the current interface. The planned redesign aims to make essential tools more accessible to a broader range of users.
The updated dashboard will introduce a simplified default view, providing users with a base report that includes commonly used metrics without requiring manual configuration. Advanced features will remain available but will be positioned in a way that does not overwhelm new users. Pre-loaded reports and streamlined navigation are expected to reduce the time required to access key data.
"A lot of people don’t even know most of the features at HYROS exist," said Alex Becker, CEO of HYROS. He added that the platform’s full capabilities have been difficult for users to discover and that the 2026 priority is ensuring users can log in, find what they need immediately, and move on to their actual work without digging through the software.
In addition to dashboard improvements, HYROS is rebuilding its onboarding and integration setup process. The updated system is designed to reduce the need for phone-based support during account setup. One-click integrations, currently available for platforms such as Shopify and Google Ads, are expected to expand to additional supported services.
An AI assistant is also in development to support onboarding and troubleshooting. The assistant is intended to identify tracking issues in real time by analyzing account data and guiding users through resolution steps without requiring intervention from a support representative. This approach is expected to streamline both initial setup and ongoing maintenance.
For agency users, Becker described a forthcoming agency dashboard overhaul that will surface KPIs for all client accounts in a single view and include AI-generated recommendations identifying where attention is needed. VIP agencies will also receive access to free trial licenses to distribute to prospective clients.
The final component of the roadmap focuses on the continued development of HYROS Air, the company’s AI remarketing system. Currently, the platform generates automated email outreach based on user behavior, primarily for Shopify stores as well as SaaS and information-based businesses.
The next phase of development, referred to as the “Minds” system, aims to expand these capabilities. According to Becker, the system will train AI representatives using a company’s internal documentation, customer support records, sales call transcripts, and marketing materials. These AI representatives will then conduct individualized outreach, respond to inquiries, and guide prospects through the sales process.
The system is intended to function as an autonomous outbound sales development representative, offering businesses an alternative or supplement to traditional SDR teams. This capability is expected to be accessible to companies of varying sizes, including those without existing outbound sales infrastructure.
Becker stated the Minds integration is expected to be available within weeks. To support adoption and user education, HYROS plans to centralize training materials and product updates within a new Slack-based community. This initiative will replace the company’s previous use of multiple platforms, including Facebook groups and YouTube channels, for communication and support.
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Alex Becker
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