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Funnel Force, LLC Addresses LinkedIn Outreach Challenges with Strategy-First Approach to B2B Prospecting

ROCKINGHAM, VA - January 25, 2026 - PRESSADVANTAGE - 
Funnel Force, LLC, a marketing and advertising firm based in Harrisonburg, Virginia, is addressing widespread challenges in LinkedIn B2B prospecting by emphasizing strategic relationship-building over high-volume automation tactics. The company's approach centers on treating LinkedIn as a long-term relationship environment rather than a mass outreach channel.
The shift comes as businesses increasingly report diminishing returns from traditional LinkedIn prospecting methods. According to the company, inbox fatigue has reached critical levels as automation tools flood the platform with generic outreach attempts. Funnel Force maintains that the problem lies not with LinkedIn itself, but with how organizations typically approach the platform.
Co-founders Brent Stone and Glen Martin bring nearly two decades of combined experience in advertising, strategy, and sales to their LinkedIn methodology. Their philosophy prioritizes credibility, conversation quality, and appropriate timing over message volume.
This strategic approach led to the development of Leadtether, a LinkedIn automation and workflow platform designed to support intentional outreach rather than replace human engagement. Unlike traditional automation tools that prioritize sending volume, the platform helps businesses maintain visibility without overwhelming connections, track conversations across extended buying cycles, and build repeatable workflows that preserve human context.
"Most people don't need more messages in their inbox," said Brent Stone, Co-founder of Funnel Force. "They need fewer messages that actually connect with the people receiving them. When your profile, message, and timing aren't aligned, automation just makes the problem obvious."
The distinction between automation and detachment forms a core principle of Funnel Force's methodology. The company argues that while automation can reduce operational friction when used correctly, misapplication removes humanity from business communication. Their platform operates between these extremes, handling operational mechanics while allowing users to focus on relevance, messaging, and timing.
Funnel Force's approach reflects broader industry trends toward sustainable LinkedIn strategies. As short-term campaign tactics show diminishing effectiveness, more organizations seek consistent, long-term methods for building professional relationships on the platform. The company's emphasis on strategy before tactics resonates with teams looking to move beyond quick wins toward sustainable growth.
Business professionals interested in learning more about these LinkedIn strategies can connect with Brent Stone at https://www.linkedin.com/in/brentstoneofficial/ and Glen Martin at https://www.linkedin.com/in/glenmartin90/ for insights into their methodology.
The same principles guiding Funnel Force's full-funnel marketing work inform their LinkedIn strategy. Systems support people rather than replace them, strategy precedes tactics, and growth emerges through alignment rather than shortcuts.


Funnel Force is a marketing and advertising firm headquartered in Harrisonburg, Virginia, serving businesses throughout Virginia and the surrounding region. The company specializes in full-funnel marketing strategy, geofencing and digital media campaigns, social media management, and SaaS solutions. Founded by Brent Stone and Glen Martin, Funnel Force helps businesses design systems that turn attention into action through clear strategy and disciplined execution.
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For more information about Funnel Force, LLC, contact the company here:
Funnel Force
Brent Stone
5407676561
info@funnelforce.co
4155 Quarles Court
Rockingham, VA 22801

Fohn Funeral Home Expands Burial and Memorial Services to Meet Growing Community Needs in Cassville MO

CASSVILLE, MO - January 24, 2026 - PRESSADVANTAGE - 
Fohn Funeral Home, a cornerstone of the Cassville and Southwest Missouri community for over three decades, announces expanded support services and resources for families navigating end-of-life planning and bereavement. The funeral home has enhanced its offerings to address the evolving needs of families seeking more personalized and comprehensive funeral care options.
The expansion comes as families throughout Southwest Missouri increasingly seek funeral homes that provide both traditional services and modern approaches to grief support. Fohn Funeral Home Burial Services now encompasses a broader range of options, from traditional funeral arrangements to cremation services, while maintaining the compassionate, personalized care that has defined the establishment since its founding.

"Families today need more than just funeral arrangements; they need comprehensive support that honors their loved ones while helping them navigate the complex emotions of loss," said Bethany McCoy, co-owner of Fohn Funeral Home. "Our expanded services reflect our commitment to meeting each family where they are, whether they're seeking traditional burial services, cremation options, or pre-planning resources."
The funeral home has introduced enhanced grief support programs, including educational resources and counseling referrals, recognizing that bereavement extends far beyond the funeral service itself. These programs complement the traditional funeral and memorial services that have served as the foundation of the funeral home's offerings for more than 30 years.
Fohn Funeral Home Memorial Service options have also been expanded to accommodate diverse cultural and religious traditions. The funeral home now offers multiple service formats, including traditional funeral services, memorial gatherings, graveside ceremonies, and celebration of life events. Each service can be customized to reflect the unique life and values of the deceased, incorporating personal touches such as meaningful music, readings, and symbolic elements.
Special attention has been given to serving military veterans and their families. The funeral home provides specialized assistance with military honors and helps families navigate veterans' burial benefits, ensuring that those who served receive the recognition they deserve.
The funeral home has also modernized its facilities and implemented enhanced safety protocols to ensure accessibility and comfort for all families, regardless of circumstances or health considerations. These improvements reflect the funeral home's ongoing commitment to adapting its services to meet contemporary community needs while maintaining the traditional values of respect and dignity.
Pre-planning services have become an increasingly important component of the funeral home's offerings, helping individuals and families make informed decisions about end-of-life care before the immediate need arises. This proactive approach allows families to consider their options thoughtfully and ensures that final wishes are documented and understood.


Fohn Funeral Home operates from its main location at 1303 Main Street in Cassville, with McQueen Funeral Home serving the Wheaton community. Together, these establishments have become trusted resources for end-of-life care throughout Southwest Missouri. The funeral home continues to be owned and operated by Todd and Bethany McCoy, who bring personal dedication and professional expertise to every family they serve.

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For more information about Fohn Funeral Home, contact the company here:
Fohn Funeral Home
Bethany McCoy
(417) 847-2141
office@fohnhome.com
Fohn Funeral Home
1303 Main St, 
Cassville, MO 65625
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How Buyers Pre-Select Trust: Psychological Authority Briefing Released

JCH Digital has released a psychological authority briefing exploring how buyer trust is shaped through consistent presence within credible environments, explaining why certain brands are favored before conscious comparison begins. The briefing translates documented psychological principles—including the mere exposure effect, authority bias, and Edward Bernays’ engineering of consent—into a strategic framework for understanding how preference forms in competitive markets.
For more details, visit Psychological Authority Framework
In crowded markets where decision-makers face time pressure and information overload, understanding the psychology behind buyer trust becomes a strategic lever rather than an abstract curiosity. Research indicates that consumers are significantly more likely to choose a familiar brand over an unfamiliar one, even when the unfamiliar option offers superior features or pricing. A Sprout Social survey found that 80% of consumers say brand familiarity makes them more likely to spend via social commerce. Decision-makers default to familiar brands not because they have consciously compared alternatives, but because familiarity reduces friction and perceived risk, meaning buyer choice is already biased by visibility before the sales conversation begins.
The briefing structures its analysis around three core psychological mechanisms that operate before conscious evaluation. First, the mere exposure effect demonstrates that repeated exposure to a brand signals safety and reduces buyer anxiety; people develop preferences simply through familiarity, even without active engagement. Second, authority bias explains how consistent presence within credible environments functions as a proxy for legitimacy. Buyers infer that a brand has already been vetted when it appears reliably within respected third-party contexts and established institutional settings. Third, Bernays’ concept of engineering of consent explains how shaping the evaluative environment makes certain choices feel natural, influencing decisions while preserving the buyer’s sense of autonomy.
The briefing translates these psychological principles into a repeatable framework that enables marketing professionals and brand strategists to understand how the markets in 2026 focus on where and how often authority appears. Not trying to beat algorithms. Not clicks. How authority shows up on other sites with existing authority.
It covers the historical roots of consent engineering in Bernays’ work, the psychological science behind the mere exposure effect and authority bias, empirical findings from consumer trust research, and practical application for placing authority within credible environments. JCH Digital positions the resource as professional insight rather than a sales tool, equipping marketers to understand how buyer psychology operates in modern competitive markets.
Marketing professionals and brand strategists can access the briefing through JCH Digital, which has designed the resource for strategic planning and professional development. The briefing provides a foundation for understanding how buyer trust is engineered through consistency, visibility, and the application of psychological principles that shape preference before conscious comparison occurs.
More information is available here Psychological Authority Framework
JCH Digital

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